Basic Search Engine Submission and Linking Components

Once you are done with your site, you need to get it out into the world wide web. There are two easy methods to use:

  1. Site submission
  2. Link exchange

Site Submission

It can take months for a search engine to start showing your website on the results page. To give your website a little jumpstart, you can submit your site to the search engines. The main search engines are Google, Bing (MSN), and Yahoo.

While you don’t need a webmaster account to submit your site, it is beneficial to set one up for each so you can add your site map for better search and tracking results.

Link Exchange

Link exchange works a little differently. This is a method people use to network. It can be both good and bad for business. In most cases, link exchanges work like a “Partners” page. You have a list of reputable people that you work with, and if they’re willing, you should each put a link to each other’s site on your own site.

Why do people do this? For starters, if people trust a company already, they will be more willing to trust you by association. This can hurt, too. If you have a bad link on your site, people will not trust you – and neither will search engines. If they blacklist a website, and you are linking to that website, they will blacklist you, too. When a site is blacklisted, it is no longer indexed and shown in search results. It is as if that site no longer exists – so no one will be able to find you. It is very hard to get back in the good graces of a search engine, so be very picky about who you exchange links with and make sure you do your research. Visit the website that is requesting to exchange links to see what they are about and what kind of information they have. Also see who they are linking to, because that will affect you as well.

What’s Next?

Next on the list is tracking visitors to your website. There are different levels of tracking, and simple components you need to know.

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