Archive for the ‘Internet Marketing’ Category

“Do I really need to blog?”

Wednesday, April 3rd, 2013

I know as a business owner you already have a lot on your plate and I am suggesting you add one more.  But isn’t “Grow My Business” already on your list? Well this is one way to help you do just that.

In today’s social media driven world, we learned at 800 Call-KC you can’t afford not to blog. Blogging lets us create fresh content to help position us as an expert in our industry, and increases our web visibility through search engine rankings. Blogging is an easy, quick way to build positive, relevant content around our name and easily enables us to optimize our posts to show up in Google when 800 Call-KC is searched.

“But how often should I blog?”

The more often you post new content that is timely and written in a style people enjoy, they are likely to return again and again to see what you have to say. The more frequently you publish new posts, the more new content there is for people to see and the more reason there is for people to visit again and again.

“What should I blog about?”

Simple, what is your business known for, what do you want to be considered and expert in?

Getting Inspiration

  1. The News, what is happening in your industry
  2. Other Blogs, follow others who write your industry and topics of interest
  3. Go social, what are people saying on Facebook, etc.
  4. Google Alerts, get regular alerts on your topics of interest
  5. Company News, write an article about the new client you just landed or new hires

The best tip I can really give you, Get blogging and keep at it!

Susan Prout
Web Designer
800 Call-KC

Basic SEO Components

Monday, November 15th, 2010

Your first question may be “What is SEO?” SEO stands for search engine optimization. It is easy to integrate SEO into current sites, and even easier to add while the site is being developed. There are a few things you can add to the HTML code to optimize your website for search engines to more easily find you. Here is a list of the main basic SEO components:

  1. Meta tags – keywords and description
  2. Title tag
  3. Title attribute for links
  4. Alt attribute for images

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Growth of Online Shopping

Wednesday, September 15th, 2010

Even during the economic downturn in the market, online shopping continues to increase year over year.  In 2007, consumers spent $175 billion compared to the $144 billion spent in 2006.  This equates to a 21% growth.  Although 2008 doesn’t appear to reflect the same year over year growth, total consumer spending online was $204 billion, or 17% growth.   By 2010, total consumer purchases online is anticipated to reach $270 billion.

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Traditional Advertising Versus Online Advertising

Sunday, August 15th, 2010

Believe it or not, many businesses still do not have an online presence, nor do they understand or appreciate the value associated with having an online presence, i.e. website. Over the past decade, phone books have slowly faded away being replaced by internet searches for businesses, products and services. If your business does not have an online presence, you are completely missing out on the internet traffic. Just as important, your online presence can be compared to your resume. Your online presence reflects what you have to offer, hopefully explains the products or services you offer, and provides credibility to your existence and professionalism.

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