Even during the economic downturn in the market, online shopping continues to increase year over year. In 2007, consumers spent $175 billion compared to the $144 billion spent in 2006. This equates to a 21% growth. Although 2008 doesn’t appear to reflect the same year over year growth, total consumer spending online was $204 billion, or 17% growth. By 2010, total consumer purchases online is anticipated to reach $270 billion.

