Posts Tagged ‘online marketing’

Growth of Online Shopping

Wednesday, September 15th, 2010

Even during the economic downturn in the market, online shopping continues to increase year over year.  In 2007, consumers spent $175 billion compared to the $144 billion spent in 2006.  This equates to a 21% growth.  Although 2008 doesn’t appear to reflect the same year over year growth, total consumer spending online was $204 billion, or 17% growth.   By 2010, total consumer purchases online is anticipated to reach $270 billion.

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Traditional Advertising Versus Online Advertising

Sunday, August 15th, 2010

Believe it or not, many businesses still do not have an online presence, nor do they understand or appreciate the value associated with having an online presence, i.e. website. Over the past decade, phone books have slowly faded away being replaced by internet searches for businesses, products and services. If your business does not have an online presence, you are completely missing out on the internet traffic. Just as important, your online presence can be compared to your resume. Your online presence reflects what you have to offer, hopefully explains the products or services you offer, and provides credibility to your existence and professionalism.

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